Hello! I'm Sarah—a copywriter, editor, and person who loves creative strategy.
Currently, I’m the Copy Manager for 1-800-GOT-JUNK?, where I lead the brand voice and collaborate with marketing and UX teams to make the customer journey as seamless as possible. Honestly, nothing is quite as satisfying as taking a complex explanation and shrinking it down to a single, easy-to-understand sentence.
For the past decade, I’ve worked within an in-house creative team that functions like a fast-paced mini-agency. I support the brand across both B2B and B2C channels, ensuring our messaging hits at every touchpoint.
Over the course of my career, I’ve written for almost every medium and industry you can think of—from fashion and electronics to fancy toilet seats and junk removal. Whether it’s a radio ad, a high-converting email journey, or UX microcopy, I focus on keeping things simple, engaging, and human.
Want to work together? I’m currently available for freelance writing, editing, and strategy projects, and open to the right full-time opportunities. Let’s chat!
Experience
Manager, Copywriting at 1-800-GOT-JUNK?
March 2021 Vancouver, Canada
I lead a small team, editing the work of other copywriters, content producers, and social media creators to ensure all copy produced in house or with external partners meets brand standards. I helped to create and maintain our Brand Integrity Guidelines, as well as crafting the Copy Style Guide, which documents all our formatting and style choices. I'm also the primary UX writer, and produce copy across all channels.
Senior Copywriter at O2E Brands
January 2019 – March 2021 Vancouver, Canada
Senior Copywriter for all brands, including 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. I led brand voice, messaging strategy, developed creative concepts for campaigns, and wrote ad copy for all the brands. I also dabbled in content strategy, editing, coaching/training others on brand guidelines, and UX writing.
Copywriter at O2E Brands
October 2016 – January 2019 Vancouver, Canada
I was the sole copywriter for a company with four brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. I wrote emails, blog posts, website copy, digital ads, print pieces, radio tags, and basically anything that needed words. I also developed concepts and crafted copy for integrated campaigns across print, out of home, and digital media.
Freelance Copywriter at Me, Myself, and I
March 2012 Vancouver, Canada
Writing website copy for a variety of cool clients, ranging from the tech world to fashion, and everything in between.
Copywriter at Choxi.com (formerly nomorerack)
February 2012 – July 2016 Vancouver, Canada
Product and marketing copywriter. Responsible for creating descriptions for products across the site, and built concepts and copy for email blasts.
SterlingKlor Communications at Copywriter & Social Media Specialist
February 2011 – March 2012 Burnaby, Canada
Wrote copy for websites, social media updates, emails, print materials, and more. Helped clients develop and maintain a social media presence, and maintained the company blog, LinkedIn, and Twitter accounts.
Education
Broadcast Communications - Radio at British Columbia Institute of Technology
Burnaby, BC, Canada
General Studies at Kwantlen University
Courses in Biology, Social Sciences, Communications